Insight

Data Analysis Service (DAS)

Working closely with our customers we help them decipher their data to define what ‘Good’ looks like and then work with them on strategies to exploit that knowledge. 
  • We monitor customer performance during our engagement to clearly identify return on ROI and enhance the modelling to iteratively improve the service we provide.  
  • We deliver a structure built on factual quantified data driven analysis to be able to manage and clearly understand business risks and opportunities.
  • We help optimise business process and make sure full value is gained from data assets within the organization and externally.  
  • We help identify target customers and how and when to contact them based on analysis driving out what ‘Good’ looks like, and modelling that enables the pursuit of ‘Greatness’. 

Predictive Analytics Service (PAS)

Predictive analytics identifies future probabilities and trends. 
By extracting information from your existing data. Utilising our internal analytics platform, we can determine patterns and anomalies that are predictive of future trends and outcomes. Predictive analytics does not tell you what will happen in the future, but it does forecast what is most likely to happen with an acceptable level of reliability, including what-if scenarios and risk assessment. Predictive analytics identifies future probabilities and trends. to under pin decision making.

Propensity Opportunity Prospect Service (POPS)

Understanding your customer and their buying habits is an essential part of modern business. Creating and maintaining Propensity Models can serve both as a targeting tool to build lists for outreach and as a diagnostic tool that helps you understand what type of campaign or offer may be best received by your customers. 

Utilising our VERA platform, we have successfully created a service which enables our customers to benefit from knowing their customer’s attributes which in turn enables more successful interaction. Whether it be for a marketing campaign of a right fit selling strategy, the Insight we provide underpins success. Once the initial model is created the service provides constant updates which allows the model to continue to learn and influence the outputs in and ever changing business world.

VERA

Unique to our services is our modelling platform VERA. Enabling both Big Data analysis and Data Analytics processing to support our customers in the information management use. Our services combined provide a complete end-to-end approach in getting the best from your data turning it into insightful information. The service contains three key components that can applied to any transaction rich or people centric businesses in any sector.